Gore / Lieberman

Gore / Lieberman political pin
Gore / Lieberman political pin

The 2000 presidential campaign is one of several elections that have gone down in history as both controversial and divisive.  That year, Governor George W. Bush, the son of a former president, took on the Vice President of the United States, Al Gore.  Governor Bush selected a long-time D.C. insider and former advisor to three U.S. presidents, Dick Cheney.  When it came time for Vice President Gore to select his running mate, he chose a centrist Democrat, who also happened to be an Orthodox Jew, Senator Joe Lieberman.

Many were shocked by the pick since there were many more seasoned candidates, but Lieberman was known for his straightforward approach to politics and was a likable guy.  That he became the first fully Jewish candidate to be nominated on a national ticket (Barry Goldwater’s paternal side of the family was Jewish) was somewhat unique, and the Gore campaign certainly “played that up” when campaigning in more heavily Jewish sections of the country.  It is therefore somewhat ironic that Gore / Lieberman met their Waterloo in Florida, the state with the third most Jews in the US.  Ultimately, Bush/Cheney squeaked in, as the US Supreme Court determined Florida was won by the Republicans.  That being said, and as the button above proclaims, Gore and Lieberman ran a gutsy campaign.

John McCain

Political button of John McCain
Political button of John McCain
In 2008, John McCain finally got his wish to be the Republican nominee for President.  His timing and his selection of a VP candidate were both horrible.
Since 2005, President George W. Bush’s popularity had plummeted, due in part to the perceived mismanagement of Hurricane Katrina relief, specifically to New Orleans, and due to a looming financial crisis that would crater the stock market in September 2008.  This, coupled with a new face of the Democratic party in Barack Obama, made McCain’s climb to the pinnacle of American government that much steeper.
For Vice President, McCain, a decorated war hero, chose little-known Alaska Governor Sarah Palin.  Though attractive, herself a fresh face in national politics, and the first female nominated for Vice President of the Republican Party, Governor Palin proved to be a marketing disaster.  Her appearances on national TV programs did nothing to dispel the idea that she was inexperienced and could be a divisive voice.  The media did nothing to point out her positive attributes, namely that conservative women (and men) liked her.
In the end, McCain and Palin were handily beaten by Obama and Biden.
The pin shown here is one of my favorites, having been made for the 2008 Republican National Convention in St. Paul, Minnesota.  The slogan and visuals are great.  The campaign was not.